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Affinity Financial

About Us

We are an independent, Carmarthen based firm of financial and mortgage advisers, directly authorised by the Financial Conduct Authority and trusted by hundreds of families and businesses across Wales.

Directly Authorised Chartered Whole of Market Award-Winning
About Affinity Financial
Our Story

Good Advice, Open to Everyone

Affinity Financial is an independent firm of financial and mortgage advisers based in the heart of Carmarthen, with a second office in Tenby. We are directly authorised by the Financial Conduct Authority, so our advice answers to you and to the regulator, never to a lender or a product provider.

We built the firm on a simple belief, that good financial advice should be open to everyone, not just the wealthy. Whether you are arranging a first mortgage, protecting your family or planning for retirement, we take the time to understand your situation and shape the advice around it, in Welsh or English.

That approach has earned national recognition and hundreds of five-star reviews. What matters most to us, though, is the long relationships we build with the people and businesses we look after across Wales and beyond.

Affinity Financial Management
Why You Can Trust Us

Advice That Answers To You

As a directly authorised, Chartered firm, we are held to the highest professional and regulatory standards. Here is what that means for you.

Directly AuthorisedRegulated by the Financial Conduct Authority. Our Reference Number is 1023412.
CharteredChartered Financial Planner status, the recognised benchmark for advice.
Genuinely IndependentWhole of market, with no ties to any lender or provider.
Local and AccountableBased in Carmarthen with a second office in Tenby, advising clients across Wales.
Meet The Team

The People Behind Your Advice

You will always deal with a named adviser who takes the time to understand your goals. Connect with any of the team on LinkedIn.

Kyran Roberts, Senior Partner

Kyran Roberts

Senior Partner

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Rhys Young, Senior Partner

Rhys Young

Senior Partner

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MR

Malcolm Rees

Secured Loan Specialist

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Samantha James, Mortgage and Protection Adviser

Samantha James

Mortgage & Protection Adviser

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MJ

Melissa Job Young

Office Manager

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about us
Awards & Recognition

Recognised for Advice That Delivers

Mortgage Broker of the YearWelsh Estate Agency Awards 2025
ESTAS Gold WinnerBest Mortgage Broker in Wales
Best Broker for Later LifeMortgage Strategy Awards 2025
In the Community

Proud Sponsors Of

We are proud to sponsor local clubs and teams, and to support good causes in our community.

Accredited & Recognised

Standards You Can Rely On

Independent advice, measured against recognised professional standards.

Personal Finance Society Qualified Member
Welsh Estate Agency Awards Winner
Fintech Wales Member
VouchedFor Rated Advisers
What Our Clients Say

Trusted by Hundreds of Welsh Families & Businesses

Get in Touch

Come & Talk To Us

Whether you have a question or you are ready to get started, our advisers are happy to help, with no obligation.

Contact Us